Proud to be Unique

Welcome to Hybu Cig Cymru 

Hybu Cig Cymru - Meat Promotion Wales (HCC) strives to improve quality, increase awareness and cost-effectiveness, strengthening business opportunities for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

board-meat board-handle

Here’s how we can help you

Whether you’re a retailer, butcher or teacher, work in food service, public sector or worldwide distribution, we have a large network of resources available to assist you in promoting PGI Welsh Lamb, PGI Welsh Beef and pork from Wales. Click below to discover how we can help.

News

HCC Welcomes News on Beef Exports to China

Hybu Cig Cymru – Meat Promotion Wales (HCC) has welcomed news of a step forward in opening the Chinese market to exports of PGI Welsh Beef, as announced today by the UK and Chinese governments.

Read article...

HCC Welcomes News on Beef Exports to China

Welsh Lamb Scores Top Traceability Marks in Scientific Study

As the first ever United Nations World Food Safety Day is marked on 7 June, Hybu Cig Cymru – Meat Promotion Wales (HCC) is celebrating the occasion by revealing the first set of results from its world-leading partnership with scientific traceability specialists Oritain. The results suggest that customers can have extremely high confidence in the integrity of PGI Welsh Lamb, with 100% of the samples taken being confirmed as originating from Welsh farms.

Read article...

Welsh Lamb Scores Top Traceability Marks in Scientific Study

HCC helps Welsh foodservice firms to bid for new business

This week Hybu Cig Cymru – Meat Promotion Wales (HCC) has been working alongside leading Welsh foodservice providers in their bid to win new customers in the domestic UK market.

Read article...

HCC helps Welsh foodservice firms to bid for new business

Why choose Welsh Lamb & Welsh Beef?

Our stamp, PGI, establishes a link between quality, traditions and environment of an area, assuring your customers that only lambs and cattle born and reared in Wales, and slaughtered in a HCC approved abattoir can be marketed as Welsh Lamb or Welsh Beef.